Showing posts with label self improvement. Show all posts
Showing posts with label self improvement. Show all posts

Frustrated Incorporated? Stop it!

“They say misery loves company, we could start a company and make misery, Frustrated Incorporated…,” thank you, Soul Asylum. You've summed up these few weeks perfectly.

Who doesn't complain about work? Even if it is your dream job, at one point of time or another, there will definitely be something to bitch about. But when deadlines are looming, the higher-ups are breathing down your neck, you have events coming out of your wazoo, you need to call journalists who are halfway around the world, you are tied to your desk and work keeps adding and adding… what the hell do you do?

Firstly, you DO NOT…under any circumstances, freak out all over everyone else or let yourself go mad. Yes, I know the pressure is to deliver (no, you are not the only one who has to deliver), to go-go-go but its times like these where you are also most likely to make the biggest mistakes. Experience and also highly detailed and anal bosses have taught me that there is always time to take that crucial step back, breathe and re-focus, not lose focus or run around like a headless chicken.

What, BUT I HAVE NO TIME! Before you start going mad, get up, take a walk around the room, and go have a coffee, just do something else. Then, come back, pull out a fresh sheet of paper or pull up a blank screen and:
  • Jot down a to-do list – be as detailed as possible. What do you need really to do? Email someone, send out a document, or review material?
  • Put plausible deadlines next to them – don’t be an idiot and say NOW when it really means that you can send it in a few hours or the next day
  • Prioritize your list – Which piece of work needs the most attention? Which are the ones that can be knocked out of the park with minimal effort?
  • Now, for the hardest part. DELIVER on your deadlines. If you tell someone you will send them something by noon, DO it. Nothing kills your credibility faster than a missed deadline. If you can’t deliver on time, give them a call. Explain the delay. Don’t just fob off any ‘ol excuse and expect them to accept it. Chances are their schedule is as crazy as yours too.
Notice I didn't say delegate? Because, you can only delegate so much. Ultimately, you are personally responsible for every item on your list. Not someone else. Greatness comes in delivering what is promised and performing beyond expectations.

I totally get it when we miss deadlines and are frazzled when the madness just becomes bigger and bigger. Being quick to learn and adapt is a skill. But don’t forget to breathe. Breathing and just taking a quick break to re-focus helps tremendously.

It's easy to be part of Frustrated Incorporated but your job is to overcome the challenges, not succumb to it. Walk the talk!

Work it, DO it!

I come from a unique working background, going from in-house to PR agencies and then moving back to in-house. Working through the levels from ground up, gives me a really good perspective of how Communications as a role can evolve, how the agency and in-house roles work and more importantly, how to work them.

One of the things that resonated with me all these years is perception management. Sounds fancy? Not really. It is what it sounds like. Perception management is a practical tool that, if you grasp its fundamental concept, you ultimately accomplish so much more.  

Here are some real-life examples of how perception management works and coming from the client-side, what we think. Our agency in London gives my boss (vacationing in The Netherlands) a panicked call when they discovered that the demo kit that they passed to a leading technology journalist didn’t have a SIM card. Worse, they never checked to see that the card was there.  Are you sure you’ve managed consumer tech accounts before? Why they never thought to call me, the non-vacationer, is beyond my understanding.  My first instinct is to pick up the phone to give them a really good reason to worry.  What happened to thinking the problem through? Or presenting the client with a solution if you are stuck? Sure, you handle nasty journalists all the time. What happened to handling it for the client? Did you expect me or my boss to fly to London? Instead, you panic and freak out. Shame on you. Dear agency consultants, if your first instinct is to call the client the moment a problem crops up without presenting them with viable solutions, you should reassess your day job. 

The second story comes from an agency that I’ve personally worked with and in. They were working on an event and they were expected to deliver on RSVPs as well as documents. While the agency was a little slow on the uptake, they made things work. What they did differently was they didn’t talk up their project. They focused on what could be delivered and worked steadily towards their goals, despite pressure from me.  I don’t know about you but I prefer working with agencies who know what they are doing and do not over-promise and under-deliver. Agency work is about delivering and reassuring. You know the media, you know the landscape and your job is to manage your client’s expectations. 

Finally, my ultimate pet peeve is agencies that talk up their experience without being able to deliver. Sure, you have the fancy clients and the huge accounts or you could be a super niche agency. But if you don’t share the RSVP list unless I ask for it? Or if you have no idea what a briefing document is or complain when I ask for a post-mortem report? You should be fired. I hired you to do the job. If I have to do your work, I might as well do it all on my own. Perception management as you can is, is a foreign concept here.  And who does a project without showcasing results? The irony? The project spawned a HUGE amount of coverage and a lot of positive follow-ups.

So what do I want or rather clients want in working with an agency? It’s quite simple, really:

  • Show us you know your stuff with concrete results. Case studies, real-experiences in account management and problem-solving count.
  • Assure us that you are doing your job by being responsive. Give us daily/weekly updates/calls. Ask us to help, tell us what you need to get your job done
  • If a problem happens, don’t freak out. BREATHE. Take a step back and think of a solution, work it through and then update us. Demonstrating solid problem-solving skills under pressure is a huge plus.
  • Ask if you don’t know anything. Do not limit yourself at initial meetings.
  • Show us you know your media landscape. If we challenge you, respond and demonstrate that you KNOW your media and how they work. Educate us.
  • Be enthusiastic. This last point makes or breaks an account. It makes your client feel good that you are keen to work on their project. Even if you have no idea what the hell a satellite is or if the bloody things can work underground, show interest, ask intelligent questions and we will respect you and your interest in us. 

Don’t just ‘handle’ your clients. Manage them and they will respect you. It’s about creating value for you and your business.  And really, if all else fails, don’t simply panic. Breathe and work it out. 

Are you really sure no one is reading your profile?



Dear readers,

Let me set the record straight.

If you have a social media account of any sort, whether it’s Facebook, Linkedin, Twitter, a blog or Google+ or some form of network that allows you to stay in touch, stalk and/or communicate with people - your life is public. 

Regardless of how many privacy controls you’ve set or what you think you have locked away, more often than not, someone, somewhere would have heard of you or known you. They or a mutual friend would be able to access pictures of your drunk-arsed self, heard about your various shenanigans, checked out the people that you hang out with, read your self-absorbed status updates, seen you go from being single, to in a relationship, to married or are currently available or read your bitchy comments about clients or people in general. You may think that you are cool, but at the end of the day, random people will end up knowing a heck lot more about you than you could possibly imagine.

So what is the deal with social media then? It’s pretty simple, really. Either you learn how to use it wisely or you don’t use it at all.

Today, the misuse of social media is one of the leading concerns that people have. More and more people are getting fired, sued, divorced and jailed because of it. Just look at Wikileaks, ask your friends or simply read the thousands of articles online about people who abuse social media platforms who thought that no one reads their materials. How many times have you heard the phrase: ‘my boss will never read that?’ The claim that what you post on your profile is private and is only your view no longer holds true. Whether you like it or not, potential employers, recruiters, customers, new boyfriends/girlfriends, friends, the media etc are using social media channels to learn as much as they can about you.

Everyone is guilty of using social media to their advantage. Therefore, why not use it wisely or responsibly?

You don’t have to be a drone to create an interesting profile that plays to your strengths. Instead of posting inane updates, think about what you are posting. And who will be seeing it. Do you really want members of your family to know that you had a wild night with the boys? Sure you can un-tag those photos but can you control anyone else from putting them online in the first place? How does it reflect on you? Will this be good or bad for your public profile? Don’t just check-in at every place you go to. How about highlighting the interesting aspects of the places that you are visiting instead?

It’s not difficult to maintain your public profile if you are smart about it. I’m sure that you have a thousand different opinions and thoughts but at the same time, it’s good to step back once in a while, to check that you don’t go overboard. Sharing is one thing, showing everyone that you are a self-absorbed fool is another thing entirely.  The onus is entirely on you to show people who you are.

After all, some one is reading it.

Open up your eyes

The back is on the mend at last :o) and I just ensure that I take these exercises with me when I hit the road later this month.

I came across this article a couple of days ago which made a few resonant points. According to new research, 97 percent of employees report that they have a Career Limiting Habit (CLH) that keeps them from achieving their potential at work.

Check this out, and be honest, are you guilty of some of these traits?
1.       Unreliability
2.       “It’s not my job.”
3.       Procrastination
4.       Resistance to change
5.       Negative attitude
6.       Disrespect
7.       Short-term focus
8.       Selfishness
9.       Passive aggressiveness
10.   Risk aversion

Admittedly, I am guilty of procrastination, while short-term focus and resistance to change have been eliminated from my system though a series of hard lessons. Before you get all defensive, recognize that no one is perfect and know that being humble enough to accept critiques will work in your favour.  

I’ve come across many people with the above traits. Some of them exist in roles that may surprise you - heck, they surprised me! Makes you wonder how the hell they managed to end up there in the first place. While some of these traits can be minimized over time, most of it has to do with the person themselves and their willingness to change. One interesting statistic from the report notes that nearly half of bosses polled said that addressing employees’ glaring bad habit is three times more important than increasing their technical skills.  

Ok, but then again...how much do the bosses themselves see? What if they have no HR professional to take care of employee issues? Are they proactive enough to schedule regular employee reviews or will they wait till these issues become too glaring or until someone highlights it to them? In most cases, bosses and employees tend to overlook such behaviours until its too late, especially when they are too bogged down with work. 

Call me strange but I’d rather hear some hard truths about me being an idiot so that I can rectify the issue rather than amble along like a fool. Oddly enough, I’ve been told that I should learn to be more selfish. Waitamin… isn’t being selfish a CLH? Heck yea! However, it can also be a self-preservation tactic if applied correctly. You never know what sorts of idiots you’ll encounter so it’s best to save some sanity and channel it towards other pursuits.

When it comes to work, I’m a do-er. Discussions and all are fine but please refrain from talking things to death, there has to be limits! Getting my hands dirty by collaborating and working on strategies and plans, followed by implementation pretty much sums the stuff I love. Sure, there are times when I hit a wall but this process is minimized when working in a more cohesive environment.

But fear not, dear reader for there are solutions and people to save you from impending idiocy! Harsh? Oh please, don’t get prissy on me now. I'm reading some really insightful articles from this site that could help. A certified career coach and nutritionist, Chrissy Scivicque’s articles are really informative and helpful in a number of areas. Plus, she is working on a series of articles that addresses each of the above CLHs and provides workable solutions that anyone can use as part of their long-term career development.

Go have a read! If anything, it will open your eyes and  mind towards self improvement :)

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Ever prodded a sleeping dragon, only to have it whip up and bite you in the ass? Well, neither have I. But I advocate that you should try everything...once ;P

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